Btarts™ on the Rachael Ray show!

Asher and our Michelin-starred pastry chef Rebecca (Becky) Isbell were on the award-winning Rachael Ray show on May 9 to promote Btarts™.

If you missed the show watch the clip above to see Rachael taste her first-ever butter tart along with guest chef Emeril!


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Our Story

Every Canadian grows up eating butter tarts.

Living in the US, we missed butter tarts and often found ourselves baking batches (sometimes in the middle of the night) often to satisfy our sweet cravings. We started sharing them with our American friends. They couldn’t get enough of these sweet Canadian treats. The idea for Btarts™ was born.

We went to work (someone had to do it) tasting thousands of butter tarts and testing hundreds of recipes. We adapted great-grandmother’s recipe to create the ultimate butter tart. The Btarts™ is, quite simply, the best of the best.

And now we are sharing Canada’s iconic dessert with America. 


What's a btart?

Btarts™  butter tarts are an irresistible sweet treat that are both gooey and flaky at the same time.
When you bite into the buttery sweetness of one, it might just become your new favorite dessert. But we won’t tell apple pie about your newfound love. There’s room for both in your life.

They're made by hand in small batches by real people. Pretty sweet, eh?

Conceived in Canada. Reborn in the USA. Launching in NYC.


Why have I not heard of butter tarts before?

We're on a mission to ensure butter tarts aren't a mystery for long.

Try one and you’ll discover that we’re in this sweet journey together. Btarts™ continues our country's long tradition of bringing the best of Canada to our American friends. Think: the two Ryans? Drake? IMAX? The paint roller? Basketball? Peanut butter? It's true, just look it up.


Our Ingredients

Btarts™… All natural. All good. All delicious.

Organic butter and eggs and pure Canadian maple syrup blended with flour, sugar, vanilla and sea salt. No additives, no preservatives, nothing your mom wouldn’t bake with.

Sorry, you can’t have our recipe either. It’s not anywhere on the Internet either. We checked.



How to eat them

Btarts™ butter tarts are ideally enjoyed using true Canadian etiquette . . .  that is with the gooey filling running down your chin, in one very large bite.

Don’t eat just one. They’re much better by the half dozen, for dessert, for a snack, with coffee, with milk, for breakfast – basically anytime. 

Tip: Btarts™are also perfect to eat when watching TV, but please use a napkin.  Nobody likes a sticky remote.

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‘B' part of the butter tart conversation. Follow us on instagram @eatbtarts!


Let's 'B' Talking

I’m butter tart fanatic and ambassador Asher Weiss and I’ve tasted my way across the butter tart landscape to bring the best of the best to you. I would love to talk to you about my passion for the sweet life, just email me or fill out the form below!

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